**Collaborative post**
If you are apprehensive about taking the leap onto video social media, you can get started as a mummy YouTuber with some basic knowledge. You will craft your content and skills as you learn. But here are some great first tips to get you on your way to conquering the interwebs.
Learn Basic Recording Software
Obviously, YouTube relies on recorded content. And this means you will have to learn how to record using software and the right hardware. A reliable webcam is the first thing you need. And although it costs around £70, the Logitech C930-E Business Webcam is an excellent choice for recording and live streaming. You should practise recording with software such as Quicktime, but also learn how to stop (https://setapp.com/how-to/stop-screen-recording-on-mac) to avoid embarrassing or personal clips, and so you can edit them later on in a software package.
Get Started as a Mummy YouTuber with a Niche
One of the first things you need to decide is a niche. Some experts will say that a niche isn’t necessary. But it can help differentiate you from others doing similar things. And the mummy niche has tons of things you can try. There’s parenting, raising kids with special needs, or taking care of newborns. These are just a few quick examples, but with some time and brainstorming, you can really drill down and find something pretty unique that nobody or very few are doing.
Watch Other Mums Online
You aren’t the first mum to get on YouTube, and you won’t be the last. But you can really learn from what others are doing. Before you begin, you can research how to go about making your videos by watching what other mums are doing. Take note of how they speak, the way they film themselves and the approach to editing they use. Mum vlogs are typically very friendly, easy to understand and have pretty good production value. But of course, try not to copy their work.
Create Your YouTube Channel Page
If you aren’t very computer savvy, one of the hardest things to do is to set up your channel properly. Creating the page itself is relatively straightforward. But it’s the extra stuff that can put you off. For example, you need to come up with a banner, profile image and tons of descriptive text for the channel. You can use an AI generator like FreePik or Logo AI for a banner. But try to use a high-quality profile image where you are smiling that has minimal background distractions.
Divert Traffic to Your Channel
If you are already competent with web-based work, then you will understand the importance of traffic. Traffic is what gets you noticed and increases the possibility of making money from your efforts. But getting it is challenging. So here are some ways to increase YouTube traffic:
- Link in your YouTube videos from your blog posts if you have a blog with traffic.
- Pay Attention to your titles and descriptions, including SEO, just like blog posts.
- Add tags to the channel and the videos that you upload every time you do.
- Try to establish an upload routine so users know when to expect a video from you.
- Create YouTube Playlists so users can find the videos they want by category.
- Add the “Featured” tag to your highest-traffic video to bring users to your channel.
- Mix it up with Live streams in addition to your recorded video content.
Getting more traffic to your channel is the holy grail of YouTube. The reason is that the more views your videos get, the more chance you have of making some extra money. And when all is said and done, you should be rewarded for the time, effort and money you invest into it.
Consider Making Money
You may or may not want to make money from your YouTube channel. Of course, the main objective should be to provide meaningful content that adds value to a viewer’s life. But monetization means you can use more of your time on your content, to the point of it becoming a full-time job if you are able to. You will make money from videos after 4,000 hours of watch time and when reaching 1,000 subscribers, which is likely to take around 1 year or more.
Focus on Quality Over Quantity
Like creating a blog, your YouTube channel must focus on the quality of the product rather than how much you upload. Of course, uploading more will help. But there is a delicate balance. And also, like blogging, YouTube’s algorithm knows how to spot quality just like Google does for ranking in results pages. Always stick to your niche and provide helpful videos such as “How Tos”. These rank well in certain categories. And also, always be honest about what you say.
Get Started as a Mummy YouTuber with Accessories
Pretty much from day one, you will notice that a webcam alone isn’t enough. It can be great for starting off or practising. But at some point, you will need to buy additional accessories that add a layer of professionalism to your video productions. Common accessories YouTubers use are lighting rings and boxes, studio-quality microphones, and a computer capable of handling video editing. Your choice of software also matters, with most creators prefer Adobe Premiere.
Engage, Engage and Engage
Any marketer will tell you that you must engage with your audience. This is how you get noticed, build trust and establish loyalty. It’s also how you get to connect with your audience so you learn what content they want, will understand and need from you. This is vital for keeping your channel going. But it is hard work. It’s hard because you must answer questions, reply to comments and even measure specific metrics based on demographics using data analytics.
Summary
If you have some spare time while at home or want to supplement an already successful online business, you can get started as a mummy YouTuber. It helps to learn to use recording apps. You can create a channel on YouTube and drive traffic like a blog while always engaging.
